Today, more and more people are opting for the convenience of buying online. Internet and eCommerce have reinvented the buying process for the customers. Online shopping has replaced the traditional approach to buying personal care products with the ability to involve six senses of touch, smell, try, and buy from stores. Now user penetration in the personal care segment for the online market has increased from 5.5% in 2017 to 9.4% in 2019. More shoppers are using the online platform…

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